They should have remained nameless

As silly season comes to an end, Diary put its thinking cap on and decided to pay homage to the art that is inventing a news story when nothing else is happening in the world.

As such, here follows an exploration of PR company monikers, and what 'amusing' anagrams you can make out of them.

'Be propelling gut rot', for example, could be a motto for the Bell Pottinger Group. Staff at Citigate Dewe Rogerson will no doubt tell you that 'twig goo is a deterrence', though for what Diary can not yet reveal.

City agency Finsbury apparently hates its stories getting busted down from page leads and is known often to vent 'nibs fury'. Edelman and Ketchum could be known as the 'Meal Den' and 'The Muck' respectively.

But perhaps global giants Gavin Anderson and Burson Marsteller should claim the title for the most indicative anagrams. GA, not known for its gynaecology units, can with some justification claim that it houses 'no vagina nerds'. And Burson Marsteller will for ever more be known for its teeming hordes of 'umbrella snorters'.

You couldn't make it up.

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