Letter - Spurs show how not to manage a crisis

We in PR are always talking about how much more professional the industry is these days, so how come we keep getting the kind of slow motion car crash that happened at Tottenham last week?

Only a week earlier the football club was better liked by more neutral fans than most, mainly because their manager seems like a nice bloke and their team have a core of young English players.

Yet just a week later their reputation is at rock bottom, and they only have themselves to blame.

The statement to try to 'clarify' the position just made matters worse, at a time when they should have been trying to ride out the storm. It's hard to imagine anyone thinking that it was a good idea to release it. It seems to me like a case of bad advice, or else a media team not being listened to. Either way, the whole thing has turned into a bit of a case study on how not to do crisis communications.

Richard Evans, head of media relations, World Cancer Research Fund.

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