Not Actual Size to promote NFL in UK

The National Football League (NFL), the professional American football league, has called in a UK agency for a mass experiential campaign.

NFL: wants bigger UK fan base
NFL: wants bigger UK fan base

Not Actual Size, recently set up by The Fish Can Sing co-founder Dan Holliday, is tasked with raising awareness of the first regular-season NFL game to be played outside of North America.

The match between the Miami Dolphins and the New York Giants takes place on 28 October at Wembley Stadium and is an attempt by the NFL to grow a strong UK fan base.

Not Actual Size will link up with ad agency AMV BBDO for the account, which is understood to have a budget in excess of £1m.

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