Oxfam raids WWF to fill the top campaigns post

Oxfam has appointed the former comms chief at WWF International to head its campaigns team amid a range of staff changes.

Oxfam: sees several staff changes
Oxfam: sees several staff changes

Thomas Schultz-Jagow will start in October. He joins from WWF International, where he was director of communications, based in Switzerland.

At Oxfam, Schultz-Jagow will report to the director of campaigns and policy, Phil Bloomer. He will head a team of 25 that sits alongside the media and policy dep­artments.

The campaigns team is responsible for defining  Oxfam’s campaigns and outreach. It ensures the policy and media teams are pushing the same message, identifies target audiences and decides which communications methods should be used.

Schultz-Jagow replaces Adrian Lovett, who has joined Save the Children as director of campaigns and communications. Catherine Hester, head of Oxfam’s Welsh operation, was drafted in to fill the position on an interim basis. Before his current role, Schultz-Jagow was director of comms at WWF Germany and campaign dir­ector at Greenpeace.

WWF International recently underwent a restructure, with Schultz-Jagow’s old position becoming red­undant. The charity is now on the hunt for a director of external and media relations, who will rep­ort into the newly created director of marketing role.

Oxfam has also poached WWF UK’s senior press off­icer Rob McNeil, who joins as PR manager for Oxfam’s PR and media relations team. At WWF UK, McNeil concentrated on endangered species and climate change. He was previously a senior journalist at the Evening Standard.

McNeil now reports to Katie Abbotts, who was promoted recently to head of PR. Abbotts will be in charge of Oxfam’s PR and celebrity work in the UK and monitoring and evaluation.

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