Director of communications Lucy Jackson is on the hunt for two new staff to protect and bolster the charity’s reputation and to specifically help the regional fundraising units.
Jackson, who features in PRWeek’s latest top 29 under 29, said: ‘We want to make sure that more people have heard of us so that if they get diagnosed with cancer, they know who to turn to and how to demand the best possible treatment.’
The trust will put more teams in schools in order to promote cancer-prevention messages. It has also commissioned research looking at why young people get cancer and why they have lower survival rates.
The charity has built eight specialist children’s cancer units in hospitals and is aiming to expand this to 22.