Binks in swift exit from Tonic

An account director at Tonic Life Communications quit this summer after just weeks in the job, it has emerged.

Sophie Binks joined Tonic Life from Schering Health Care in July as an account director. Her hire had been part of Tonic’s drive to increase its offering to UK pharma companies.  But she quit the agency last month.

‘It’s a big adjustment from a pharma company to an agency and Sophie made the decision to move on,’ said Tonic MD Oliver Parsons. ‘It’s disappointing but we part as friends.’

Binks could not be reached for comment.

Meanwhile Tonic has made two other hires. Leah Baldwin joins as an account manager from Athena Medical PR and Helen Swift comes in as senior account executive from Ketchum.

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