Buffalo to handle Luxoft UK launch

Specialist B2B agency Buffalo has been appointed to launch Russian software outfit Luxoft to the UK market, beating larger agencies Weber Shandwick and Lewis to the account.

Luxoft has briefed London-based Buffalo to increase name recognition in the UK, particularly in the ­financial services market.

Luxoft is headquartered in Moscow, with offices in the Ukraine and Canada. The outsourcing specialist has also started to establish itself in the US, where clients include the US Department of Energy, for whom it provides retraining programs to former nuclear scientists.

Other clients include Fortune 500 companies and tech firms such as Dell and IBM. Luxoft has developed a document-management system for Boeing and a customer-management tool for Deutsche Bank.

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