Golley Slater aids Lanarkshire tourism

Lanarkshire Tourism Marketing Partnership is launching a PR campaign to promote the area – midway between Edinburgh and Glasgow – as a short stay and day trip destination.

Golley Slater’s Edinburgh off­ice was  brought in for the work and will be targeting those living within a three-hour drive of the area.

Lanarkshire Tourism Marketing Partnership is an EU-funded body involving local councils and business groups.

The campaign will run until March next year, with initial work including a media relations campaign that focuses on a number of events taking place in the late summer and autumn.

This includes the Hamilton Jazz Festival in September and a firework event on 5 November  in Motherwell.

Another focus will be on promoting the New Lanark Unesco world heritage site, according to Golley Slater account director Annie Pugh.

Golley Slater is working with  in-house PR teams of partnership members including North Lanarkshire Council.

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