Rubbish on TV

Mischief PR is to promote Channel 4 reality TV show Dumped, where 11 memĀ­bers of the public will spend five days living on a rubbish tip.

Living off the landfill: <em>Dumped</em>, starts Sun 2 Sept 9.00pm
Living off the landfill: Dumped, starts Sun 2 Sept 9.00pm

The programme, starting on Sunday 2 September, will see unsuspecting volunteers surviving on the rubbish thrown out by UK house­holds. Mischief has worked on projects with Channel 4 and sub-brand More4, including this year’s spoof The Trial of Tony Blair (PRWeek, 11 Jan 2007).

Mischief MD Mitchell Kaye said the campaign centres on one big stunt, followed by media relations tar­geting ‘people interested in green issues and recy­cling; the agency was appointed without pitch and reports to C4 marketing executive Sophie Rouse.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in