2 MINUTES WITH: Lysanne Currie, editor, Skymag

Currie: 'Our core reader is an ABC1 woman who is serious about her career and her family'
Currie: 'Our core reader is an ABC1 woman who is serious about her career and her family'

Why is Sky’s customer magazine re-launching? We wanted the magazine to work even harder for our readers, bringing them the very best from the world of entertainment. The new Skymag has everything you’d expect from a monthly newsstand magazine with its sophisticated look and feel, front-end news balanced with in-depth editorial features and regular columns from trusted experts.

What sort of readership will you be targeting? With an audited circulation of 7.2 million, we are Britain’s most read magazine. Our core reader is an ABC1 woman who is serious about her career and her family. She’s an avid TV fan, with a passion for celebrity news, and is always looking for ways to improve her home and lifestyle. With our new look we’ve taken care not to alienate men by making sure all our features are of interest to both sexes.

Can you describe the main sections of the magazine? Which parts are new? We have better TV news, a brand new TV planner that edits by genre, exclusive celebrity interviews and great real-life stories. We also have a huge new lifestyle section with pages on fashion, beauty, eco issues, travel, gossip, food, drink, arts, exhibitions, music, theatre, books and homes.

What sorts of stories, products or ideas are you looking for from PROs? Everything that is relevant to an ABC1 woman who is curious about making her own life and that of her family better.

How and when should PROs contact you, and what’s your lead time? We plan quite a way in advance, so as soon as possible! For example, I am planning our Christmas and January issues in the next three weeks. Our final deadline is six weeks before the issue comes out.

Frequency Monthly
Publisher News Magazines
Telephone 020 7198 3207
E sam.marland@newsmagazines.co.uk, marked ‘for the editor’

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in