The agency has been briefed to mount an ‘aggressive’ education and thought leadership campaign, addressing the threat web 2.0 technologies pose to businesses.
Harvard won the Websense brief following a three-way pitch. ‘There is a growing acceptance that businesses cannot prevent employees from engaging in web 2.0 activities at work,’ said Harvard MD Chris Cartwright. ‘They can be dangerous activities, or something as innocuous as instant messaging. Organisations need to combat these security threats.’
The agency will use research commissioned by Websense to target trade press and business media.
Harvard will report to Websense senior PR manager for EMEA and APAC, Rebecca Zarkos. The Bell Pottinger-owned agency recently won a six-figure brief with hardware giant Cisco (PRWeek, 27 July).