VIEWPOINT: Don't make parties the easy option

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Karen Keany: co-founder, the PRactice
Karen Keany: co-founder, the PRactice

Karen Keany, co-founder of the PRactice, urges PROs to organise events that truly benefit the brand they are promoting.

In this week’s video podcast Keany asks: ‘Have we forgotten that an event is an integral part of a PR campaign rather than a party for a party’s sake?’

Today, with a glut of aftershow parties, awards shows, press conferences and product launches, PROs must work extra hard to get cut-through.

To get involved, click here for the WMP version (PC)

Alternatively, click here for QuickTime® (MAC)


VIEWPOINT ARCHIVE...

Global comms is crying out for new talent. Featuring Hill & Knowlton chairman and CEO Paul Taaffe talking about the current PR ‘boom’ owing not only to a healthy economy, but also to longer-term factors, such as globalisation. Click here for the WMP version (PC) OR here for QuickTime® (MAC)



Treat China as a single market at your peril. 93 1/2 co-founders Jonathan Margolis and Wahida Ashiq warn PROs not to forget the cultural differences where the marketing of European brands in China – and launching Chinese brands in Europe – is concerned. Click here for the WMP version (PC) OR here for QuickTime® (MAC).


An employment lawyer’s advice on TUPE. Featuring Robert Mecrate-Butcher, employment partner at law firm Pinsent Masons giving advice on TUPE. Click here for the WMP version (PC) OR here for QuickTime® (MAC).


Web 2.0 is a 'call to arms' for all good PROs. Featuring Jonathan Hughes, joint MD of Golin Harris. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

You need more than a contacts book to survive. Featuring Lawrence Dore, joint founder at Mantra Public Relations. Click here for the WMP version (PC) OR here for QuickTime® (MAC).

 

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020

 

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