Agency offers lobbying aid to Help the Hospices

Kinross and Render is to provide £50,000 of pro bono public affairs and tactical media support to Help the Hospices over the next two years.

Render: offers NHS pro bono services
Render: offers NHS pro bono services

The agency will work with the charity’s in-house team to raise awareness of the hospice movement among the public. It will also seek to inf­luence the Government’s forthcoming End of Life Care Strategy for adults in England.

The support is part of Kinross and Render’s 2008 and 2009 corporate social res­ponsibility programme. CEO Sara Render said the agency selects a different charity to help every two years.

Previously it worked with The Alzheimer’s Society, where the consultancy foc­used on fighting NICE’s proposals to remove NHS funding for dementia drugs.

This time around, the agency will work on Help the Hospice’s ‘Light up a Life’ campaign, a series of local community events held bef­ore Christmas to raise funds and remember loved ones.

A website will be launched on 3 September to provide information about the events and allow people to light up a virtual candle in memory of someone.

Olivia Belle, director of communications at Help the Hospices, said: ‘The offer is very timely.

Hospices are facing a number of challen­ges, with increasing demand for services and insufficient NHS funding to pay for it.’

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