The agency will work with the charity’s in-house team to raise awareness of the hospice movement among the public. It will also seek to influence the Government’s forthcoming End of Life Care Strategy for adults in England.
The support is part of Kinross and Render’s 2008 and 2009 corporate social responsibility programme. CEO Sara Render said the agency selects a different charity to help every two years.
Previously it worked with The Alzheimer’s Society, where the consultancy focused on fighting NICE’s proposals to remove NHS funding for dementia drugs.
This time around, the agency will work on Help the Hospice’s ‘Light up a Life’ campaign, a series of local community events held before Christmas to raise funds and remember loved ones.
A website will be launched on 3 September to provide information about the events and allow people to light up a virtual candle in memory of someone.
Olivia Belle, director of communications at Help the Hospices, said: ‘The offer is very timely.
Hospices are facing a number of challenges, with increasing demand for services and insufficient NHS funding to pay for it.’