Kids’ charity uses ENS for dress-up

Children’s charity Wooden Spoon is to encourage schools and businesses to don their favourite sports shirts for a ‘dress-up Friday’.

Wooden Spoon: football plan
Wooden Spoon: football plan

The charity, which raises its money through rugby, is using retained specialist sports agency ENS for the work.

The dress-up Friday is due to take place on 5 October and awareness will be raised through regional and trade press, with particular focus on getting coverage in the nat­ional sporting magazines and newspaper sections.

ENS account manager Henry Robson said the biggest challenge would be gaining media coverage during the beginning-of-the-season football fever. But the agency is optimistic of winning coverage off the back of the Rugby World Cup, which kicks off on 7 September.

The initiative already has backing from former internationals Rob Jones (Wales), Martin Bayfield (England), Paul Wallace (Ireland) as well as BBC commentator Ian Robertson.

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