Prior to the advent of the eClips service, media monitoring agencies scanned in cuttings to email to clients. NI would not allow the NLA to license this activity for cuttings from its papers, but it has given approval if agencies access them via eClips.
Cision’s deal means that the top three media monitoring agencies will shortly be accessing electronic cuttings directly from the NLA via eClips. Precise has just signed up to the service (although its system is not yet live to clients), while Durrants has offered eClips for the past month. Cision was formerly known as Romeike.
Also... Media evaluation firm Echo has merged its US division with former rival David Michaelson & Company.