The agency will promote the full scope of the business, including the restaurants and their in-house fishmongers, and the company’s three cookery schools.
Wild Card will also raise awareness of the FishWorks’ direct mail order business and the chain’s special events. The London-based consumer agency will target restaurant trade press, consumer, publications, food and drink titles, as well as broadcast and online media.
Part of Wild Card’s brief is to raise the profile of chain co-founder and CEO Mitch Tonks within the industry. Tonks started the business as a specialist fishmonger’s in Bath in 1995, and floated the group on the AIM ten years later.