Upward Curve lands key engineering board brief

The Engineering and Technology Board (ETB) has brought in Upward Curve PR to raise the profile of the engineering industry.

ETB: signed up indepenĀ­dent agency
ETB: signed up indepenĀ­dent agency

The ETB, an independent charity that promotes the role of science, engineering and technology in society, has hired the social issues agency as it prepares to launch a report on public att­itudes to engineering and engineers.

The report is being prepared in association with the Royal Academy of Engineering and will be launched in September.

Other campaigns curren­tly under way include promoting professional registration in the further education sector and encouraging young people to consider engineering as a career.

Upward Curve managing director Helen Ashley said the agency would be projecting engineering as ‘an exciting profession’.

As well as implementing communications strategies around some of the campaigns that are being run by the ETB, Upward Curve will now be developing and producing marketing mat­erials to raise the profile of the ETB’s work and enforcing its brand.

ETB’s recently installed communications director Clare Cox said: ‘Engineering is fundamental to the prosperity of the UK econ­omy and has a key role to play in meeting some of the major challenges facing society: everything from tackling climate change to developing hospital equipment relies, in part, on the skills and knowledge of engineers.’

Cox joined ETB in April this year, after two years heading up public affairs at not-for-profit body Crime Concern.

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