Vero will work in conjunction with Burson-Marsteller on the brief, advising the Qatari capital on global PR as it seeks to become the first Middle-eastern city to host the Games.
Vero founder Mike Lee will become an official bid spokesperson and a central member of the Doha 2016 senior bid team.
‘Doha has fantastic sporting infrastructure and a huge political desire to host the Games,’ said Lee. ‘This, mixed with the geopolitical implications that come from being the first Arab city to bid for the Games, makes Doha an exciting candidate.’
Qatar hopes to impress with its history of staging sporting events, including the 2007 Qatar Tennis open championships. In 2008 it will stage the Asian Indoor Athletics Championships and the Gymnasium World Cup Championships. Qatar is also host nation for the Asian Football Cup.
Separately... rival bidder Tokyo has brought Jon Tibbs Associates (JTA) to aid its 2016 bid. JTA will ‘produce Tokyo 2016’s face-to-face presentation to the Olympic Family over the next two years’.
JTA previously advised Sochi on its successful bid for the 2014 Olympic Winter Games, as well as the Beijing 2008 and Athens 2004 summer bids.
Tokyo and Doha are expected to battle against Chicago, Rio de Janeiro, Dubai, Madrid and Prague for the 2016 Games.