More Th>n offers out big consumer account

Insurance firm More Th>n, famous for its commercials involving Lucky the dog, is re-tendering its consumer PR support after six years with Lansons Communications.

More Th>n: prepares for consumer pitch
More Th>n: prepares for consumer pitch

The brief, believed to be worth in the region of £200,000, has been opened to a number of agencies and Lansons has been invited to re-pitch.

Manning Selvage & Lee, which represents the firm’s parent company Royal & Sun Alliance (RSA), has also been invited to pitch. Both have taken up the opportunity.

Full presentations are expected in September and a shortlist has, as yet, not been finalised. The winning age­ncy will start the new brief next year and will report to RSA head of external comms Annette Spencer.

‘We’re looking for an agency that is able to support us in large PR campaigns across all products and new product launches,’ said More Th>n external comms consultant Rachael Shaw.

‘We have an amicable rel­ationship with Lansons and the review is taking place because it is good business practice to stage one after six years with no change. We review all business support periodically.’

More Th>n and RSA have experienced a positive 12 months, seeing profits rising despite widespread flood damage in the UK. More Th>n this month made headlines by all­owing parents to use 15 per cent of their household cover to cover students at university.

Separately, Lansons double-dipped on the merger of iconic haulage firm Eddie Stobart and the Westbury Property Fund.

Lansons already worked with Westbury but was brought in to handle comms for Eddie Stobart as well, and looks set to retain the brief for the merged firm, ‘Stobart’.

Westbury will start trading under the Stobart name from 20 September.

Lansons CEO Tong Langham said the agency would use the popularity of the Stobart brand to help gain coverage for the deal and inc­rease exposure of the new company.

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