2 MINUTES WITH Jen Dallison, Editor, Ecoliving

Dallison: 'Our reader probably doesn’t consider herself ‘Green’ with a capital G, but wants to do her bit'
Dallison: 'Our reader probably doesn’t consider herself ‘Green’ with a capital G, but wants to do her bit'

How did the magazine come about? I had been working in a rather murky corner of B2B publishing and decided it was time for something more ethical. I love reading women’s glossies, but I found that there was nothing that looked at fashion, homes and beauty from an ethical and eco-friendly point of view. Most organic-based magazines were targeting older readers, and so Ecoliving was born.

What sort of readership will you be targeting? Ecoliving is aimed at busy, stylish women, with and without families, who like their little luxuries but want to make more ethical choices. Our reader probably doesn’t consider herself ‘Green’ with a capital G, but wants to do her bit. In order to reach the right audience, Ecoliving is distributed through veggie box schemes all over the country as well as in holistic spas and independent cafes.

Please describe the components of the magazine. It covers the same ground as other women’s magazines. The main sections are health and beauty, fashion, home and garden, food and drink, and travel. It is packed with tips and general features including celebrity interviews, Q and As, a book section and special themed pages.

What sorts of stories, products or ideas are you looking for? Anything organic or Fairtrade-related. Real-life case studies are great too, so long as they come with good pictures. We do a taste test every issue, so organic food is a must, as well as book reviews and a homes feature.

How and when should PR people contact you? Ideally PROs should get in touch by email six weeks to a month before the issue date. As we are a bi-monthly, that means the next issue is November/December, so it would be good to discuss ideas or interesting products in October.

Publisher Figure 8 Media
Frequency Bimonthly
E jen@figure8media.com
T 0117 370 1366

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in