Charlotte Hickson represented Will Young, Victoria Beckham and Emma Bunton while at 19 Entertainment. She left this week to set up a new agency called Monsta that will focus on creative promotion, marketing, strategy and personal profile development.
‘I’m starting from scratch,’ said Hickson, adding that she retains a ‘good relationship with 19’.
Instead of focusing on the burgeoning ranks of reality TV stars, Hickson said that she planned to focus on clients with ‘real talent’.
‘Obviously I’ve worked with a lot of talented people at 19 Entertainment. I don’t want to offer PR to people who are simply fam-ous, rather than talented,’ she said. ‘That said, some shows do uncover genuine talents, and I’d love to work with them.’
Hickson spent the past five years working at 19 in artist management with Simon Fuller.
Prior to that, Hickson was a director at Henry’s House PR, heading up the Talent Division and representing pop group S Club 7 and TV shows including Big Brother and The Big Breakfast.
‘At 19 I sat across strategic planning and artist development as well as promotions. At Henry’s House I concentrated purely on PR,’ said Hickson. ‘Monsta will offer all of these services providing a pick and mix service to clients, depending on their needs.’
19 Entertainment is currently managing David Beckham’s US media career. Beckham also has his own television show, a 13-part weekly reality series entitled David Beckham’s Soccer USA – it is produced by Fuller.