Fiona Moorhead joins from The Women’s Library and will help the council push ahead with a profile-raising drive.
She reports to external affairs director Sue Davies, who was brought in earlier this year to spearhead the organisation’s attempts to win more publicity (PRWeek, 30 March).
Moorhead will now be overseeing all press and marketing activity and will help to ensure that the council’s brand and image is used successfully.
She will help Davies to draw up a comms plan that highlights the importance of crafts in UK life and culture.
The Crafts Council has recently completed a major strategic review of its role and the new comms team is charged with putting the craft sector’s profile on a par with design and architecture.
Moorhead was head of audience development at The Women’s Library. She was responsible for managing its audience research and analysis.
Davies is a former head of PR for Time magazine and was English Heritage’s public affairs manager in the late 1990s.
The 36-year-old Crafts Council recently signed a deal with London’s Victoria & Albert museum that will see it stage annual showcases and a major exhibit every three years.