The store provides pre-edited shortlists of gifts for children aged 12 and under. Its site purports to ‘massively boost your street cred and standing with small person’ and to prevent ‘being dissed by six-year-olds.’
Kudos will be targeting national and regional press, weekend supplements, lifestyle magazines and websites. Planned activity also includes a Wicked Uncle cartoon strip and releases of limited edition merchandise.
WickedUncle.com enables adults to enter details about the child in question, including age and gender, before presenting up to 12 gift ideas. Kudos calls the site ‘a boon for those who describe themselves as cash rich and time poor, usually but not exclusively childless’. Selected gifts include a £59.99 radio controlled Ducati motorbike.