The London-based agency’s brief focuses on building brand awareness of the chain. Its products range from vitamins and minerals to probiotics and digestive aids.
The brief also includes promoting its education centre, which is based at one of its London stores and offers seminar facilities to healthcare and fitness professionals. While some of the centre’s events are for healthcare practitioners only, others are also open to the public.
The campaign launches this September and the agency team is headed by MD Michelle Boxall, who reports to Revital marketing manager Kerry Curtis.