Pegasus to aid Milton campaign

Baby sterilisation and hygiene brand Milton has hired Pegasus PR as its retained consumer and trade agency.

The agency’s first task is to handle a campaign set to launch next month encouraging parents of toddlers to maintain hygiene in the home beyond the first year of their child’s life.

The account was won after a three-way pitch. It covers consumer and trade media relations, according to acc-ount director Sallyanne Jones, who leads the agency team. Jones reports to Marlene Godwin, marketing manager at Ceuta Healthcare, which represents Milton in the UK. 

Separately... Pegasus has landed a year-long brief to promote health and beauty firm Lifes2good.

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