The agency’s first task is to handle a campaign set to launch next month encouraging parents of toddlers to maintain hygiene in the home beyond the first year of their child’s life.
The account was won after a three-way pitch. It covers consumer and trade media relations, according to acc-ount director Sallyanne Jones, who leads the agency team. Jones reports to Marlene Godwin, marketing manager at Ceuta Healthcare, which represents Milton in the UK.
Separately... Pegasus has landed a year-long brief to promote health and beauty firm Lifes2good.