Have you heard the one about the fin?

As Cameron and his fellow politicians head for balmier shores, silly season is already in full swing here. The Sun, eager as ever to take the lead, has dived head first with four front pages featuring a supposed Great White shark sighting on the British coast.

Diary has come into possession of some snaps that may provide a clue to the genesis of the story that has had surprising legs, given that it is about fins.

Apparently 'bombarded' with calls, the press office at P&O set up their own shark 'sighting', plunging press relations manager Brian Rees into the sea with a menacing fake dorsal appendage. 'It's flippin' cold,' said Rees, before checking his surroundings to make sure he had not attracted a mate.

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