Letter - PRPs is not a new term for executives

Quentin Bell's call (Letters, 20 July) to drop the term 'PRO' in favour of 'PRP' (public relations practitioner) is rational - this umbrella description covers both in-house and consultancy staff as well as all grades from director to junior.

But, as I am sure Quentin will be the first to admit, few public relations ideas these days are new. In our 1987 book Public Relations Management in Colleges, Polytechnics and Universities, Clive Keen and I used the term 'PRP' throughout. No doubt others had used it previously.

Despite Quentin's timely plea, I doubt if 'PRP' will be adopted widely because traditional practice is hard to kill off.

John Greenall, former director of PR at the Open University. - Send your letters (200 words maximum) to prweekletters@haymarket.com.

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