SAA brings in The Brighter Group

South African Airways has handed a wide-ranging corporate, consumer and crisis brief to The Brighter Group.

SAA: currently restructuring
SAA: currently restructuring

There was no incumbent, although SAA had retained Kaizo on a low-level crisis-support retainer for the past seven years.

SAA is involved in a full-scale organisational restructure.

Marketing executive UK & Ireland Gretchen Moore said that, on a corporate level, the carrier was keen to ensure that ‘positive news’ around the changes were heard.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in