SAA brings in The Brighter Group

South African Airways has handed a wide-ranging corporate, consumer and crisis brief to The Brighter Group.

SAA: currently restructuring
SAA: currently restructuring

There was no incumbent, although SAA had retained Kaizo on a low-level crisis-support retainer for the past seven years.

SAA is involved in a full-scale organisational restructure.

Marketing executive UK & Ireland Gretchen Moore said that, on a corporate level, the carrier was keen to ensure that ‘positive news’ around the changes were heard.

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