Worldwide wine

Laurent Perrier, the world’s largest Champagne house, has brought in luxury specialist agency The Source to promote its wine portfolio.

The Marqués de Riscal vineyard in Rioja
The Marqués de Riscal vineyard in Rioja

Laurent Perrier owns a roster of wine brands, including the Spanish Marqués de Riscal, Australian Thorn Clarke and Trinity Hill, a New Zealand wine.

Starting this month, The Source will promote these wines to both consumer and trade press with a media relations campaign and sponsored events.

The Source has already worked on campaigns for the hotel located at the Marqués de Riscal vineyard in Rioja (pictured), designed by architect Frank Gehry, creator of Bilbao’s world-renowned Guggenheim Museum.

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