International Medical Devices turns to The PR Office

A company developing a device to help prevent cross-patient contamination has brought in The PR Office for a brief covering launches and brand strategy.

International Medical Devi­ces plans to launch the cross-contamination device later this year.

The agency has also been tasked with promoting a portable device to aid breathing. The PR Office director Howard De Souza said the product could benefit people such as actress Liz Dawn, who quit her role as Vera Duckworth in Coronation Street, citing respiratory problems.

‘Liz Dawn could suffer from a disease that might require her to take oxygen. Usually the devices to produce it are bulky and cumbersome,’ he said. ‘IMD’s offering is portable – we will show how it can change people’s lives.’

The PR Office will also highlight how the cross-contamination device will prevent patients in hospitals from infecting other patients and hospital staff.

IMD turned to The PR Office because chief executive Chris Thomas worked with founder Shimon Cohen and De Souza at oil firm Total, and they were directors at Bell Pottinger.

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