Amec chief goes to Madano

Amec’s interim communications director Charles Reynolds has joined the Madano Partnership to help build its corporate practice.

Reynolds: corporate focus
Reynolds: corporate focus

Reynolds joins the engineering services giant as corporate comms practice partner. Prior to Amec, he was an associate director at Bell Pottinger Corporate & Financial and a consultant at Harvard PR.

At Bell Pottinger, Reynolds worked on the £1.5bn regeneration of Wembley Arena and its surrounding land (PRWeek, 25 June, 2004).

Reynolds left Amec after the company found a new comms head – Sue Scholes, formerly IR chief at Australian support services firm Brambles (PRWeek, 3 August).

‘Now we’ve made new hires, including myself, and reached a certain size, the challenge is to build the Madano brand and start talking about it,’ said Reynolds.

Madano was founded in 2004 and is now 20-strong. Based in Southwark, clients include The Home Office, Laing O’Rourke and Cable and Wireless.

At the same time, Madano has also brought in sister agency IR Focus’ founder Neville Harris as senior partner and former Masius CEO Andrew Porter for a marketing communications brief.

Harris, who was a senior fund manager for over 20 years, will chair the business while keeping his IR Focus responsibilities. Harris’ role will be to ‘assist with the strategic development and marketing of the Madano business’, said Reynolds.

Porter joins from transatlantic brand and business communications consultancy Masius, which works with clients including Ernst & Young, Jupiter Unit Trust Managers and Volvo.

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