The former Walsall Council PRO joins Ofwat as it calls on water companies to show robust evidence of sustainable development.
Moran will publicise this drive, as well as promoting sustainable development internally. He is also responsible for handling customer and media expectations for water and sewerage services.
The water industry has gained a significant public profile over the past year because of the drought in the South East and the recent countrywide flooding and subsequent disruption to water supplies.
‘Many people are questioning whether the recent storms are evidence of changing weather patterns, but sustainability issues extend beyond that,’ said Moran.
He added that Ofwat has a vital role to play in promoting sustainable development and helping water companies meet growing customer demand without overburdening natural resources.
Ofwat, which was given responsibilities in the area of sustainable development by the Water Act 2003, recently revealed that four water companies have failed to hit their targets for plugging water leaks.
An industry-wide review of water companies’ performance is to be published next week.
Moran oversees a media team of two and reports to director of comms Fiona Pethick, who has been with Ofwat since 1989 and was promoted to the top comms post in 2005 (PRWeek, 19 March 2005).
At Walsall, Moran was interim comms manager, with responsibility for the five-strong PR unit.