The Department for Children, Schools and Families has appointed Band & Brown as its retained agency to aid the Learning Outside the Classroom Manifesto – designed to promote variety in learning.
Launched in November 2006 by then education secretary Alan Johnson, the manifesto states that ‘every young person should experience the world beyond the classroom as a part of their learning and personal development, whatever their age, ability or circumstance’.
Measures include establishing a Council for Learning Outside the Classroom – an independent body to represent providers and support the delivery of the aims of the manifesto. Meanwhile, schools will be encouraged to record the impact of out-of-classroom learning.
A spokesman said: ‘Evidence suggests that learning outside the classroom improves the achievement and motivation of young people.’
Band & Brown is the first agency to work on the account. The pitch process was handled by theCentral Office of Information.