NE agency fills corporate post

A body charged with reviving the North East through tourism and regeneration has signed up a new head of corporate comms.

Tina Snowball takes the top comms role at destination marketing agency Newcastle Gateshead Initiative, reporting to chief executive Andrew Dixon and managing a team of four.

Snowball, who has worked freelance for the past four years, replaces Suzy Goulding. Goulding was head of corporate comms for before leaving to join local agency MDA as a board director (PRWeek, 16 March).

The body is supporting a wide range of cultural events through 2008, despite losing its bid to be the European Capital of Culture.

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