Cornwall hires Theobald to oversee comms tasks

Cornwall County Council has recruited a local economic development agency PRO to oversee its comms operation.

Cornwall:  new head of comms post
Cornwall: new head of comms post

Carole Theobald takes the authority’s first head of ­comms post in September, leading a team of 25.

Previously brand manager at Cornwall Enterprise, she is already working part-time at the county council, which she has been seconded to on a project basis.

In particular, Theobald has helped the council with its successful bid for unitary status – granted by the Department for Communities and Local Government at the end of July. The county council will now merge with the region’s district councils to create a single body in April 2009 – along with eight other shires in England.

‘It will be an interesting job getting the community in Cornwall to understand what the new authority does and creating a brand for it,’ said Chris Ramsey, council assistant chief executive.

The creation of the post is part of an ongoing effort to be more proactive. The authority created a corporate comms unit 18 months ago – pooling together comms staff that were dispersed in the different directorates.

The team comprises an 18-strong design and interactive services sub-group, responsible for e-comms, design and filming, and a separate team of comms officers.

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