Online boost for school-building

Lancashire County Council is using social networking site MySpace to promote a major programme of school-building.

Schools plan: artist’s impression
Schools plan: artist’s impression

The social networking site is carrying news releases about the Building Schools for the Future programme.

It also includes up-to-date pictures of the sites that are under construction, links to coverage of the programme in other media and comments and questions from readers.

Whenever the county council issues a press release about Building Schools for the Future, it is emailed to all of the projects’ MySpace friends, of which there are more than 300 already.

The tool was chosen as the best way to connect with young people from the ­region. 

‘We want to make sure everyone is informed and involved, especially school students, other young people and those who don’t consume the mainstream media. MySpace is a communication tool which they are comfortable with,’ said councillor Marcus Johnstone.

The council will try to ­answer questions and comments wherever possible and is happy to leave opposing points of view on the site – as long as they are not abusive and do not contain swear words, he added.  

Building Schools for the Future is a £250 million investment by Lancashire County Council in new education facilities on nine sites in Burnley and Pendle. It is hoped that all sites will be up and running by 2010.

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