Mitchell has been at the charity since 2001, heading the public affairs team. She began her new role of comms director this week replacing Neil Churchill, who has moved to Asthma UK (PRWeek, 11 May).
Mitchell is now in charge of the charity’s comms division, which totals 73 staff spread across five departments: policy, public affairs (including media, campaigns and government affairs), information and advice, marketing and events.
She said: ‘We will be focusing on what matters most to older people, beginning with reform of care services and its funding as our immediate priority. We are aiming to develop integrated communications within the division.’
The charity is now recruiting for a head of public affairs. Following interviews in September, it is hoped the candidate will be in place by the end of the year.
Mitchell was promoted to deputy comms director earlier this year after developing the charity’s corporate priorities and managing external affairs.
Before Age Concern England, Mitchell was government affairs advisor at NSPCC, head of parliamentary affairs at Charter88 and special advisor to politicians Donald Dewar and Ron Davis.