In keeping with its proud heritage of iconic brands and entrepreneurial spirit, the UK is home to a PR industry that is growing in influence and reach. At the heart of this success are bright, creative people who have great ideas.
Creativity drives profit and the PR community needs a wake-up call to realise that, as with all business assets of value ideas need to be protected.
Watch PRCA chairman Richard Houghton discuss the protection of ideas in this week's video podcast.
|Download the Video Podcast here|
VIDEO PODCAST ARCHIVE...
|03.08.07 A damaging story is about to break. Time to get the lawyers involved... Julian Pike of law firm Farrer & Co. explains the different measures involved in countering a heavy blow. Click here to watch the podcast.|
|27.07.07 Debbie Flynn, chief executive of specialist travel consultancy The Brighter Group, names the easiest fashion magazines to work with. Click here to watch the podcast.|
|20.07.07 Samantha Deeks of Glide Technologies talks more about how PR companies can better communicate with journalists through the use of media-rich press releases. Click here to watch the podcast.|
13.07.07 Click here for the Video Podcast featuring Martin Le Jeune, director of Open Road, talking about Alastair Campbell’s Diaries.
08.06.07 Click here to get involved with the podcast that covers the new 2012 logo and the public relations lessons that can be learned from past Olympics, as seen by Pitch PR MD Henry Chappell.
23.05.07 Click here to watch Frank PR co-founder Andrew Bloch explain how social networking sites such as facebook.com should be used and how the future of online social networking will influence us all.
|In association with|