93 1/2 co-founders Jonathan Margolis and Wahida Ashiq warn PROs not to forget the cultural differences where the marketing of European brands in China – and launching Chinese brands in Europe – is concerned.
In this week’s video-clip Ashiq says: ‘Many brands are eyeing up China as the next big thing, not least because it is hosting the next Olympics and offers a billion new potential customers.’
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In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020