VIEWPOINT: Treat China as a single market at your peril

Access to the weekly PRWeek ViewPoint video stream is absolutely free to all visitors to PRWeek.com. To get involved click here for the WMP version (PC) or click here for the QuickTime version (MAC).

Jonathan Margolis and Wahida Ashiq: co-founders, 93
Jonathan Margolis and Wahida Ashiq: co-founders, 93

93 1/2 co-founders Jonathan Margolis and Wahida Ashiq warn PROs not to forget the cultural differences where the marketing of European brands in China – and launching Chinese brands in Europe – is concerned.

In this week’s video-clip Ashiq says: ‘Many brands are eyeing up China as the next big thing, not least because it is hosting the next Olympics and offers a billion new potential customers.’


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Alternatively, click here for QuickTime® (MAC)

In association with Radio Lynx CONTENT www.radiolynx.co.uk T 020 7349 2020




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