Guy Middleton will start his new role on 20 August and will be responsible for developing 3’s proactive comms programme and managing the press office.
He has worked in tech and business journalism for ten years, but has no PR or comms experience.
Hugh Davies, director of corporate affairs at 3, said Middleton was hired for his ‘invaluable knowledge of the mobile sector’.
He replaces Ed Brewster, who has joined Hanover.
Middleton said: ‘3 remains the challenger in the industry. It’s an exciting time.’