2 MINUTES WITH: Tony Farrelly Editor-in-chief, www.bikeradar.com

Bikeradar.com is a new website about cycling. PRWeek met its editor-in-chief to find out what PROs can expect.

Farrelly: 'We are targeting a broad range of people from enthusiasts to beginners'
Farrelly: 'We are targeting a broad range of people from enthusiasts to beginners'

Bikeradar.com is a new website about cycling. What does it aim to do?
Future Publishing owns four bike magazines. Although they had their own sites, we wanted to build a new site that combined what we were good at – the products and the testings from the magazines, as well as the strong and vibrant communities and news medium of the websites. We wanted the site to be useful and provide our readers with the information they need to actually go out and cycle.

What does the site discuss?
The site is about all bike stuff and there are four different sections – commuting, beginners and families, mountain biking and road biking. The site has features on fitness, bikes and cycling accessories. There are news and reviews about everything to do with bikes – including race details
and routes.

Who is your target audience?
We are targeting a broad range of people from enthusiasts to beginners all across the English-speaking world. Our readers range from 14-years-old upwards, but I would say our main audience is men in their 30s and 40s.

What do you want from PROs?
We want to know about anything that is happening that is relevant directly or indirectly to cycling. So that may be about fitness, cycle-related products or transport issues. We are also interested in travel.

When are your deadlines?
We are a 24-hour website and we have an editor in San Francisco who takes over when we finish, and an editor in Sydney who takes over after that. So, get in touch with us as and when, although the faster the better, and preferably via email.

Contacts

Editor-in-chief Tony@bikeradar.com
Communities editor (forums) Matt@bikeradar.com
Technical editor (products) Jez@bikeradar.com
T
01225 442244

Publisher Future Publishing

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