Tangerine PR opens in South

North-West agency Tangerine PR has signalled its intent to increase its profile and client base in the South of England with the opening of a London office.

Heather Butcher joins as associate director to head up the office, which launches with one London client, Swiss cheese brand Emmi UK.  Butcher was previously a senior account director at William Murray PR and has worked with Del Monte, Muller, McCain Foods and Marlow Foods.

The agency has also won an account from licensee Aimia Foods to run a national consumer campaign that  promotes Galaxy and Maltesers hot chocolate drinks.

The campaign will run through the autumn and winter of 2007, and will target radio stations, women’s consumer magazines, national and ­regional press.

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