MS&L’s London office will handle a thought leadership and profile-raising PR programme in the UK. It will also help to drive financial investment in the consulting firm, which advises companies including Siemens.
Justin Hayward, head of tech and telecoms at MS&L London, will head a four-strong team, fees for which are undisclosed. The agency will launch ThoughtWorks’ latest software, CruiseControl Enterprise, and will promote ThoughtWorks’ second UK office in Manchester.
MS&L London recently poached two division heads from rival firms. Hill & Knowlton’s former UK corporate comms MD Stuart Wilson moved to become MS&L’s CEO (PRWeek, 16 February), while Justin Crosby joined as head of its home and home entertainment division from Taylor Herring (PRWeek, 19 January).