Govt PR spend up as ad spend falls

Government PR spend has risen for the sixth year running, while advertising spend declines, according to the Central Office of Information’s (COI) annual report.

PR spend has risen 12 per cent, from £10m to £11.2m, while the amount spent on advertising has dropped by 12.1 per cent to £135.9m.

The figures mirror industry trends, showing a decline in traditional advertising spend and increased spend on other channels, particularly digital, which increased by 85.4 per cent to £22.5m.

Tracey Beames, head of corporate comms at the COI, said: ‘Spend within the PR and sponsorship division is down overall because sponsorship, merchandising and BME comms tend to work in conjunction with advertising campaigns, and as advertising spend has declined, so has spend in these areas.’.

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