Media battle concerning use of gay Pride brand

Gay festival Pride London and a similarly named ­commercial event, Pride Lifestyle, have become ­­embroiled in a spat over the latter’s use of the Pride London logo in press ­releases and on websites.

Pride London: logo dispute with Eton Events
Pride London: logo dispute with Eton Events

Eastbourne-based Eton Events is planning the Pride Lifestyle exhibition for 14 and 15 June 2008 – traditionally the beginning of the arts festival associated with the Pride London parade.

Press releases sent out by Pride Lifestyle said that the com­pany had been ‘appointed by the Pride London festival to launch a gay and lesbian ­consumer lifestyle exhibition in 2008’.

On Tuesday, Pride London issued a statement denying any arrangement.

In response, Eton Events director Andrew Clark said that Pride London CEO ­ason Pollock had given ‘informal’ permission for the partnership. A spokesman for the board of Pride London said that Pollock would have to seek authority for such an agreement from the board, and maintained that it had no knowledge of this arrangement until this week.

It was not until last Friday that the company gave a proposal to Pride London, which has now been rejected.

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