Top fashion titles are renowned for setting up cutting-edge photo shoots in exotic locations, which begs the question: how do travel PROs ensure maximum coverage in return for free hotel rooms and airline seats?
Debbie Flynn prefers to have a ‘straight-talking conversation’ at the outset where she will negotiate with editors for additional coverage and clarify a cost breakdown.
In this week's Video Podcast, Debbie names the easiest magazines to work with.
| ||Click here to watch the podcast |
VIDEO PODCAST ARCHIVE...
|20.07.07 Samantha Deeks of Glide Technologies talks more about how PR companies can better communicate with journalists through the use of media-rich press releases. Click here to watch the podcast. |
13.07.07 Click here for the Video Podcast featuring Martin Le Jeune, director of Open Road, talking about Alastair Campbell’s Diaries.
06.07.07 This Video Podcast features Paul Charles of Virgin Atlantic on how to stop Eurostar's switch from Waterloo to St Pancras becoming a PR nightmare.
|15.06.07 What does the future hold for the PRCA? Get involved with this podcast featuring featuring PRCA MD Patrick Barrow here (WMP).|
08.06.07 Click here to get involved with the podcast that covers the new 2012 logo and the public relations lessons that can be learned from past Olympics, as seen by Pitch PR MD Henry Chappell.
|In association with|| |