Hot Cherry was briefed to create a consumer and lifestyle campaign to increase traffic to the show’s website.
The so-called ‘dot.comedy’ uses Wikidot technology to allow the public to participate in every stage of production, from dreaming up characters to developing storylines.
Baby Cow devised the initial premise for the show. Where are the Joneses? sees siblings Dawn and Ian, discovering their father was a ‘prolific sperm donor’ and traveling around Europe to find their brothers and sisters.
Ford has provided an S-MAX car for the Joneses but otherwise has no involvement in the show itself.
Design agency the Imagination Group worked with Baby Cow to create the media format for the sitcom.