Hot Cherry lands web TV account

Ford has hired consumer agency Hot Cherry to promote Where are the Joneses?, an online interactive sitcom sponsored by the motor company and developed by Steve Coogan’s production company, Baby Cow.

<em>Where are the Joneses?</em>: web TV
Where are the Joneses?: web TV

Hot Cherry was briefed to create a consumer and lifestyle campaign to inc­rease traffic to the show’s website.

The so-called ‘dot.comedy’ uses Wikidot technology to allow the public to participate in every stage of production, from dreaming up characters to  developing  storylines.

Baby Cow devised the initial premise for the show. Where are the Joneses? sees siblings Dawn and Ian, discovering their father was a ‘prolific sperm donor’ and traveling around Europe to find their brothers and sisters.

Ford has provided an S-MAX car for the Joneses but otherwise has no involvement in the show itself.

Design agency the Imagination Group worked with Baby Cow to create the media format for the sitcom.

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