Wild ride

Sega has hired consumer shop Frank PR to work on two of its biggest game releases for 2007, The Golden Compass and Sonic Rush Adventure.

The Golden Compass, based on the first instalment of Philip Pullman’s bestselling His Dark Materials trilogy, will be released across all video game consoles in the December prior to the premiere of the film starring Nicole Kidman and Daniel Craig.

Frank’s brief is to generate editorial coverage outside the traditional gaming pages.

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