The project was launched at an event last week and will see sustained media relations activity until the end of September to encourage a diverse audience to submit their ideas.
The foundation is currently concentrating on the trade and specialist press in order to reach professionals from all industries, as well as getting older people to comment through magazines such as Saga. It will also generate submissions from schoolchildren through programmes such as Newsround.
The organisation also has links with some schools, which are asking children to write essays on the subject. The top ten views will be put together and sent out to the media in October.
Joseph Rowntree set up the foundation a century ago to identify and resolve social evils. He listed the evils of his time as war, slavery, poverty, alcohol abuse, gambling and the drug trade.