Newly published research indicates that 75 per cent of journalists would prefer to receive media-rich press releases than a standard email or Word file attachment.
However, the bulk of the 128 journalists surveyed for the report by software designers Glide Technologies said they hardly ever receive such releases.
In this week's video podcast Samantha Deeks of Glide Technologies talks more about how PR companies can better communicate with journalists through the use of media-rich press releases.
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VIDEO PODCAST ARCHIVE...
13.07.07 Click here for the Video Podcast featuring Martin Le Jeune, director of Open Road, talking about Alastair Campbell’s Diaries.
06.07.07 This Video Podcast features Paul Charles of Virgin Atlantic on how to stop Eurostar's switch from Waterloo to St Pancras becoming a PR nightmare.
|22.06.07 Click here for this podcast that features the MD of Sterling Media Natasha Mudhar talking about ethnic PR (WMP).|
|15.06.07 What does the future hold for the PRCA? Get involved with this podcast featuring featuring PRCA MD Patrick Barrow here (WMP).|
08.06.07 Click here to get involved with the podcast that covers the new 2012 logo and the public relations lessons that can be learned from past Olympics, as seen by Pitch PR MD Henry Chappell.
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